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Domu

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Updated Apr 25, 2026 · 16 sessions

Progress Assessment

Domu has shown exceptional revenue growth — from $500K to ~$7.5M ARR in 12 months — but is now at risk of stalling due to execution gaps rather than market demand. Key blockers include mid/bottom funnel leakage (ghosted deals, stale pipeline, a 142-deal pipeline needing cleanup), operational bottlenecks from Nick's founder-dependency, and infrastructure crises (Brazil customer generating $120K in December losses). The $50M year-end target is ambitious and while momentum is real, the team's capacity constraints, incomplete delegation, and deals left unattended (e.g., Zilch waiting 3 weeks) suggest the company is growing faster than its systems and people can support.

Revenue (ARR)

Starting ARR
$500K
→
Current ARR
$7.5M
+22.1%/mo avg
Target
$50.0M
Behind pace

Open Threads 14

  • Send Kevin's calendar link to co-founder and full sales team for one-on-one interviews

    Since 2026-02 · mentioned 2×

  • Get HubSpot and Slack access set up for Kevin to work closer to the pipeline

    Since 2026-02 · mentioned 2×

  • Clean up 142-deal pipeline by properly qualifying opportunities and moving low-intent prospects to re-engage or disqualified categories

    Since 2026-04

  • Implement daily 15-minute standups and weekly 90-minute pipeline reviews using Scaling Up methodology

    Since 2026-03 · mentioned 2×

  • Personally recruit experienced CTO through board introductions and outbound outreach (not job postings)

    Since 2026-03

  • Document operational playbooks and delegate more responsibilities to Camila to avoid becoming a company bottleneck

    Since 2026-04

  • Hire 2-3 additional AEs and 2 SDRs to address team overload beyond the one enterprise hire joining Monday

    Since 2026-04

  • Get Pedro productive closing 2 deals before expanding his management responsibilities

    Since 2026-04

  • Pursue account mapping and stakeholder engagement for prioritized strategic accounts: Citi, US Bank, Bestech

    Since 2026-03 · mentioned 2×

  • Resolve Brazil customer infrastructure crisis — fix scalability issues causing $120K+ in losses and threatening cancellation

    Since 2026-03 · mentioned 2×

  • Unblock $3M in stuck vendor registration deals as top pipeline priority

    Since 2026-03

  • Shift sales team KPIs from activity-based metrics (calls/emails) to outcome-based metrics (pipeline generation, deal stages, stakeholder engagement)

    Since 2026-03 · mentioned 2×

  • Implement MEDDIC qualification framework and formalized sales playbooks with Pedro

    Since 2026-03

  • Narrow ICP to one or two segments and pursue 10 multimillion-dollar deals rather than broad outreach across ten segments

    Since 2026-03 · mentioned 2×

Stalled Initiatives 5

  • Formal sales qualification framework (MEDDIC/structured playbook)

    Identified as a critical gap in session 1; Kevin introduced MEDDIC with Pedro in March, but no confirmed adoption or rollout across the team by final session in April

    First raised 2026-02 · last mentioned 2026-04

  • Vendor registration unblocking for $3M stuck deals

    Identified as top pipeline priority in March with $3M at stake; no confirmed resolution or unblocking reported in subsequent sessions

    First raised 2026-03 · last mentioned 2026-04

  • CRM hygiene and pipeline cleanup

    Kevin flagged pipeline management issues from session 1 and requested HubSpot access; by April the pipeline still had 142 unqualified deals and Zilch waited 3 weeks unattended, indicating no systemic improvement

    First raised 2026-02 · last mentioned 2026-04

  • FirstSource / Fit Source deal close

    Contract signing targeted before end of February; deal structure discussed in multiple sessions including technical validation and pricing, but no confirmed close reported in later sessions

    First raised 2026-02 · last mentioned 2026-03

  • Daily standup and pipeline review cadence implementation

    Recommended in March using Scaling Up methodology; discussed again in April with no confirmation it was operationalized consistently across the team

    First raised 2026-03 · last mentioned 2026-04

Playbook Gaps

Topics not yet covered in coaching sessions:

fundraising

Covered:

sales go to market hiring founder mindset leadership revenue operations customer success

Sales Call Patterns

No call reviews on file for this client.