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Torch Security

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Updated Apr 25, 2026 · 17 sessions

Progress Assessment

Torch Security has progressed from zero revenue at coaching start (2025-07) to a signed $48K PO with Choice Bank and a $40K PO via reseller partner Bam by 2026-04, with a pipeline of 7+ active POCs including Genuine Parts ($150-200K opportunity), Bank of Hawaii, and CHS Fortune 100 RFP. However, revenue remains very early-stage with long sales cycles (5-9 months per deal), multiple stalled or slow-moving accounts (Valley Bank, Rockefeller, Trust Bank), and no repeatable, scalable sales motion yet established — momentum is real but fragile and below what would be expected for a startup 9 months into structured sales coaching.

Revenue (ARR)

Current ARR
$88K

Open Threads 8

  • Send personalized follow-up emails to Bank of Hawaii key stakeholders (especially CIO Vance) with meeting summary and recording following the 30-person webinar

    Since 2025-12

  • Schedule and conduct scoping meeting with Bank of Hawaii (originally set for January 15th)

    Since 2025-12 · mentioned 2×

  • Launch commercial discussions with Genuine Parts contact Nishad — present $190-195K proposal, identify budget source, align on procurement with GuidePoint

    Since 2026-03 · mentioned 2×

  • Attend CHS CISO workshop in Minneapolis to build relationship with Beth outside of formal procurement constraints

    Since 2026-04

  • Prepare and deliver persistent multi-channel follow-up on Atlanta event leads (text/call/email escalating to calendar invites and backchannel introductions)

    Since 2026-03

  • Reframe Rockefeller Capital Management pitch as risk hedge and time-savings benefit to operational team to create urgency

    Since 2025-12 · mentioned 2×

  • Secure 20 outbound meetings from banking/financial services vertical within 2-month focused sprint

    Since 2025-09 · mentioned 2×

  • Re-engage Valley Bank using account manager leverage and reset relationship with new head of identity

    Since 2025-12 · mentioned 2×

Stalled Initiatives 4

  • SDR / outbound hiring and scaling

    Original SDR Tomer departed; agency hired but underperformed and was abandoned; cold calling agency option also rejected; no replacement SDR or scalable outbound motion established across multiple sessions

    First raised 2025-09 · last mentioned 2025-10

  • Trust Bank deal

    Deal stalled after CISO was fired; waiting on CIO approval for months with no reported progress or re-engagement across at least 4 sessions

    First raised 2025-07 · last mentioned 2026-01

  • Valley Bank deal

    New head of identity described as inexperienced and unresponsive; no concrete progress reported despite multiple sessions discussing reset strategies

    First raised 2025-12 · last mentioned 2026-01

  • Pricing and ROI framework formalization

    Pricing model discussed repeatedly across 8+ sessions (per app, per user, per year variations) with no confirmed finalized and standardized pricing playbook; ROI quantification remains ad hoc

    First raised 2025-07 · last mentioned 2026-04

Playbook Gaps

Topics not yet covered in coaching sessions:

fundraising customer success leadership

Covered:

sales go to market hiring founder mindset revenue operations

Sales Call Patterns

No call reviews on file for this client.