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MOVEdot

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Updated Apr 25, 2026 · 16 sessions

Progress Assessment

MOVEdot has grown from ~$545K ARR at onboarding to an estimated $836K+ run rate by March 2026, with meaningful wins including a Legacy Motor Club expansion from $120K to $200K and new NASCAR contracts worth $100K–$216K each. However, growth pace remains well behind the $4M ARR target by end of 2026, vertical expansion beyond motorsports is still largely unproven, and post-sales/customer success infrastructure remains underdeveloped despite recurring churn and renegotiation crises (WRT BMW, Traction pricing).

Revenue (ARR)

Starting ARR
$545K
→
Current ARR
$836K
+8.9%/mo avg
Target
$4.0M
Behind pace

Open Threads 10

  • Research Traction use cases and brainstorm applicable adjacent verticals with AI; test sales approach with 3–5 companies per vertical before committing

    Since 2025-12 · mentioned 3×

  • Iago to review WRT BMW contract termination clauses and calculate LLM cost losses ahead of renegotiation call

    Since 2026-02

  • Hire a qualified lawyer to draft contracts with proper usage-based billing framework, overage terms, and payment terms

    Since 2026-03 · mentioned 2×

  • Build target list of 40 decision-makers using first and second-degree connections within selected automotive sub-vertical (vehicle dynamics/suspension)

    Since 2026-02 · mentioned 2×

  • Address next NASCAR outreach package (23XI) to specific technical director rather than CEO

    Since 2026-03

  • Clarify Polaris's specific problems around vehicle telemetry data processing and testing-to-requirements conversion before building targeted case studies

    Since 2026-04

  • Establish ROI tracking for Legacy Motor Club through chat transcript analysis and user feedback on analysis usefulness

    Since 2026-04

  • Set up Close CRM with RevOps expert; negotiate down from $9K setup cost to basic or mid-tier plan

    Since 2025-12 · mentioned 3×

  • Conduct in-person customer visits with automotive manufacturing prospects to gain emotional and intellectual market understanding before scaling outreach

    Since 2026-01 · mentioned 2×

  • Develop systematic support operations with playbooks, daily standups, and weekly KPI tracking to scale without losing service quality

    Since 2026-03

Stalled Initiatives 3

  • Vertical expansion into automotive manufacturing / industrial engineering beyond motorsports

    Discussed extensively across 8+ sessions as the primary path to $4M ARR; beachhead vertical (vehicle dynamics/suspension) was selected in Feb 2026, but no new logos or confirmed revenue from non-motorsports verticals has been reported through April 2026. High-volume cold email campaign of 4,000 contacts yielded no responses.

    First raised 2025-12 · last mentioned 2026-04

  • Customer success and onboarding systematization

    Churn during onboarding was flagged in the first team session with Iago and referenced in background context. Mutual action plans were noted as untested. No structured CS process, playbook, or dedicated hire has been confirmed across any subsequent session despite ongoing onboarding struggles with the less tech-savvy NASCAR team.

    First raised 2025-12 · last mentioned 2026-03

  • CRM setup and RevOps implementation via Close.com

    Kevin recommended Close.com in December 2025 and offered to connect MOVEdot with a RevOps expert. Pricing negotiation was discussed in a follow-up session, but no confirmation of CRM being fully live or properly configured appears in any subsequent session notes.

    First raised 2025-12 · last mentioned 2026-01

Playbook Gaps

Topics not yet covered in coaching sessions:

founder mindset leadership

Covered:

sales go to market fundraising revenue operations hiring customer success

Sales Call Patterns

No call reviews on file for this client.